Heroes Reborn promises a “new phenomenon” but with terrible music?

First, we got this “Where are the heroes?” teaser, in which apparently the whole world wants to know:

It manages to be both boring and confusing, for a couple of reasons. First, if you haven’t already watched Heroes (and stopped watching after the first season) you probably won’t really be on board with the whole “Where are the heroes?” thing. Second, they’ve got what sounds like a children’s choir covering Metallica’s “Nothing Else Matters” in the background, and I don’t think anyone has unironically liked Metallica since the mid-90s. Is NBC really serious with this?

It appears so, because just a couple days later we got a proper trailer, sort of:

Still with the Metallica (I mean, really? REALLY?), but this time with a bunch of quick shots of people doing stuff, a teenage boy saying something extremely cliché, and a look at Hiro Nakamura’s face that is just long and lingering enough that it makes me think that they’re using Masi Oka’s involvement to sell the show but that we might not actually see much of him when it airs.

Honestly, I’m just not sure exactly who they’re trying to sell this show to. I know the first season of Heroes was excellent, but I honestly don’t think I’ve ever heard anyone say that it needed a reboot. Or a sequel. Or whatever this is, since the trailers are pretty light on story details. I suppose it feels like they’re trying really hard to bring in older fans of the original show, but a long look at Hiro’s face and a cover of a twenty-five-year-old Metallica song just aren’t working for me.

Probably, I’ll watch this regardless, but so far I’m unimpressed.

Premiere date is September 24.

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